Showing posts with label advt. Show all posts
Showing posts with label advt. Show all posts

Sunday, April 13, 2014

~ Fastfood & Obesity ~

Just another sunny Sunday afternoon lazing at home & changing channels came across this documentary "The men who made us fat" that was being shown on BCC World.

It's a 3 part documentary on how the fast-food giants have made an impact on public health & how young people are consuming more than required food with access to cheap food. The fast-food doesn't really bring in much nutrition rather adds a lot of fat to your body.

US & UK have both experienced obesity due to fast-food chains. It's time we Indians eat some health food & not indulge much in fast-food. As fast-food chains are mushrooming across various cities & towns of India, it's up to the parents to decide what makes a good diet for kids and their health. Hope the adults have enough sense between their ears to decide what to eat.

~ Episode 1 ~

~ Episode 2 ~

~ Episode 3 ~

If you wish to read additional posts related to health.

Saturday, August 17, 2013

~ Dark is beautiful ~

If you have watched any Indian TV channel then you would have come across the plethora of fairness ads targeting women & these days men too. Even after 66 years after obtaining Independence from the British rule, Indians are fascinated & obsessed with everything white. We haven't really come out of the colonial mindset. 

Finally there has been an initiative called "Dark is beautiful" from the group Women of Worth.
Dark is Beautiful is an awareness campaign that seeks to draw attention to the unjust effects of skin colour bias as well as to celebrate the beauty and diversity of all skin tones.


Good to see Nandita Das giving her voice to the cause. 

~ "I want people to be comfortable in their own skin and realise that there is more to life than skin colour," she says, adding that an Indian paper had written "about my support for the campaign and then lightened the photo of me that went alongside it" ~
"India's obsession with fair skin is well documented: in 1978, Unilever launched Fair & Lovely cream, which has subsequently spawned numerous whitening face cleansers, shower gels and even vaginal washes that claim to lighten the surrounding skin. In 2010, India's whitening-cream market was worth $432m, according to a report by market researchers ACNielsen, and was growing at 18% per year. Last year, Indians reportedly consumed 233 tonnes of skin-whitening products, spending more money on them than on Coca-Cola."

If you are obsessed with fair-skin then you are spending too much time & energy on something which is not worthwhile. There is much to life than sporting fair skin or applying fairness cream to get there.

Stay UNfair and live your life!

Saturday, July 13, 2013

~ Fiat 500 Abarth Cabrio | Pure Muscle ~

From the gallery 

From the print advt 

The Richards Group has created a body painted print advt for Fiat 500 Abarth Cabrio to depict the tagline of the car - Made of pure muscle. 

Watch the video to find out how the advt was created.


Monday, June 24, 2013

~ Coolest QR code usage ~

Probably one of the best job advt which tests the skill set and also a good way to promote QR.


Monday, April 01, 2013

~ Have you been fooled today? ~


Happy fools day :)

What started off as fun couple of years ago to trick people into believing it was real seems to have lost its meaning today. Am talking about Google's plan to use the April 1st to get free publicity. Earlier they used to play a prank on product which was fictional. Today they seem to have invested a lot of $$$ in making videos on many of their existing products to get more eyeballs. Epic fail!

If you haven't seen them all, then check them out 2013 | 2012


Sunday, December 09, 2012

~ Kobe vs Messi: Legends on board ~

A lovely advt to showcase the services of an airline. Not sure how good the service is, but Turkish Airlines has definitely got the right Ad agency to get them popular in the world of Football & Basketball.