Tuesday, December 13, 2011


All of us are consumers & have their own needs and desires. Some of these needs are a necessity, while other needs are basically for pleasure. The basic necessity applies to all stratas of the socio-economic across the society.

While an individual's pursuit for pleasureful needs never cease at any point of life. The pleasure oriented needs may be driven by technology advancement, professional, peer related or status symbol.

The necessity needs are necessary for survival. However, the pleasureful needs can spread its wings based on a person's economical might to accomplish the object or goal. All of us fail to understand what actually brings the pleasure. The branded object or the way we project that object which inherently drives the pleasure.

Here is an interesting article "How Expectations Can Turn Anything From Worthless To Priceless" by Paul Bloom. Paul is is a psychologist and author of How Pleasure Works.

It all boils down to what 17th Century poet John Milton said - “The mind is its own place, And in itself can make a heaven of hell, a hell of heaven.