If you have watched any Indian TV channel then you would have come across the plethora of fairness ads targeting women & these days men too. Even after 66 years after obtaining Independence from the British rule, Indians are fascinated & obsessed with everything white. We haven't really come out of the colonial mindset.
Finally there has been an initiative called "Dark is beautiful" from the group Women of Worth.
Dark is Beautiful is an awareness campaign that seeks to draw attention to the unjust effects of skin colour bias as well as to celebrate the beauty and diversity of all skin tones.
Good to see Nandita Das giving her voice to the cause.
~ "I want people to be comfortable in their own skin and realise that there is more to life than skin colour," she says, adding that an Indian paper had written "about my support for the campaign and then lightened the photo of me that went alongside it" ~
"India's obsession with fair skin is well documented: in 1978, Unilever launched Fair & Lovely cream, which has subsequently spawned numerous whitening face cleansers, shower gels and even vaginal washes that claim to lighten the surrounding skin. In 2010, India's whitening-cream market was worth $432m, according to a report by market researchers ACNielsen, and was growing at 18% per year. Last year, Indians reportedly consumed 233 tonnes of skin-whitening products, spending more money on them than on Coca-Cola."
If you are obsessed with fair-skin then you are spending too much time & energy on something which is not worthwhile. There is much to life than sporting fair skin or applying fairness cream to get there.
Stay UNfair and live your life!
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